I’ve been using free WordPress themes for all my niche sites. But few months ago, I decided to setup an authority blog which is probably something I wanted to do for long term.
For that blog, I thought of using a paid version theme which offers better features, flexibility and most importantly support.
I’ve heard of many marvelous feedbacks about Thesis theme before. But instead of visiting the Thesis website to perform an immediate purchase, I went to Google and forums to search for reviews and ratings or perhaps an alternate recommendation.
After going through many of the positive feedbacks, and of course few negative ones, I decided to go for it.
Before I clicked the Buy Now button, I used Google again to search for a coupon code for Thesis. Unfortunately, I couldn’t find any.
Finally, I bought it on the actual price.
The above process which I took, from opening up my laptop for research to deciding to buy Thesis after reading many good feedbacks is what Google describe as the Zero Moment of Truth (ZMOT). It’s also what this book is all about.
Consumers nowadays spend more time on the Internet doing research and collect multiple sources of information before visiting the shop or website to buy.
In fact, most of the time that let’s-buy-this decision is made after reading all the good reviews, ratings or recommendations from friends in social media platforms and not at the shop itself.
You have probably gathered all the necessary information of a product or even made your choice before walking into the shop.
This book included quite a number of pages explaining the concept of ZMOT with many examples showing us this might be something you have been doing.
The last 3 chapters talk about the ways a company can adopt to start winning at the ZMOT.
So if you are passionate about the future of marketing, then you should read this book.
The book is available in multiple formats such as PDF, Scribd, Kindle, iBook and you can even download it as iPhone and iPad app.
So go ahead to download it and read it while you’re stuck in the jam. Oh, did I tell you it’s FREE ?