If you’re planning to start a blog like me, I’m sure the first question on your mind is what to blog about.
You might have heard some gurus talked about choosing a less competitive niche and others talked about writing something you truly love.
So which one should you choose?
Well, the fact is that there are people setting up mini blogs (blog with 30 – 50 posts), one after another, just to make money from ads. To make a substantial amount, they usually own lots of these money making blogs.
Maybe 10, 20 or even hundreds!
In that case, they will choose a niche base on competition and outsource all the writings. If you are going to take on this route, and spend some money on outsourcing, you can choose any topics with little competition based on whatever technique you’ve learnt.
But if you’re going to do all the writing yourself (at least for the initial stage) and want to setup an authoritative blog that grows beyond more that 50 posts, then choosing a topic base on your passion is more appropriate here.
Blogging needs lots of dedication. (I’m sure you have heard of this countless times) Just imagine you have to keep acquiring the knowledge on a particular topic and write about it frequently. If you have absolutely no interest, you will feel unmotivated and frustrated eventually.
Isn’t that just like your day job?
This was what happened to me with some of my blogs. At the initial stage, I thought I could learn about these topics and write about them. But after awhile, I found it tough to force myself to be doing that. It literally took me days to write an article and most importantly I wasn’t really enjoying the whole process.
The reality is that you really have to work your ass off to see some success on your blog.
Well, I still have those blogs with me and might start outsourcing the article writing job.
Like Gary Vaynerchuk talks about in his book Crush It. Passion is everything! Skills are cheap.
If you’re truly passionate about a topic, you will spend hours learning it and doing well eventually. Most importantly, you won’t drag yourself to the table to turn on your computer and work on your blog.
In conclusion, I’m moving away from setting up mini blogs that I absolutely have no interest and start writing on something that I can’t stop learning and talking.
For this blog, I’m writing on the topic of Online Marketing that really interests me and hope it will grow into an authoritative blog in the future.
So how do you choose the topic you would want to blog about? Do you outsource the writing?
Images courtesy of JKim1
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